Do people really want to read about Roth Conversions, Estate Taxes, and Asset Allocation every week? The answer is no. Therefore, and ergo, I am providing some ideas to shake up your content and keep those opening rates high.

With a little creativity and practice, you will be the person whose newsletters your clients look forward to receiving.

Understanding your ideal client is akin to finding the Holy Grail. It’s a crucial step in shaping your marketing strategies, refining your products or services, and ensuring overall business growth. But how do you identify who your ideal client is?

While an influx of leads can be exciting, it can also become overwhelming and counterproductive if those leads aren't the right fit for your business. Here’s why focusing on quality over quantity is essential, and how you can create a lead generator that brings in only the clients you want to work with.

Like anything you feel weird about doing, with practice, recording video messages gets better. It’s an easy way for your clients and future clients to feel like they know and trust you. And refer you. And continue doing business with you. Isn’t that the whole point?

For those of us working in the service industry, it's crucial to understand that we can’t predict exactly when a client will feel inspired to contact us. Everyone has their own unique trigger points, and it's our job to be present when those moments happen.

Not to brag (so now you know a brag is coming), but once a friend told me she was in awe of my consistency of sending e-newsletters.